This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space.

This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.

We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience.

Listen now and subscribe wherever you're listening to get more marketing alpha weekly.

BROUGHT TO YOU BY...

Swell AI

Content marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company.

Sign up free - https://www.swellai.com/

ALSO...

Podcast Guest Launch

Get booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social.

I have been using them for months and they have placed me on 50+ shows.

Learn more at - https://podcastguestlaunch.com/

Timestamps

(00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.
(00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.
(00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.
(00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.
(00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.

HOST LINKS

https://www.swellai.com/

https://www.acclaimpodcasting.com/

https://www.drafthorseai.com/

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://inthepitpodcast.com/

https://codyschneider.com/

GUEST LINKS

https://twitter.com/igobylukas

https://www.linkedin.com/in/lukastanasiuk/

https://www.theniceagency.co/

LandingCat: SEO for ecommerce - https://www.landingcat.com/

YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report, & More