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Keen On

Episode 2059: Keith Teare on why critics of the iPad Crush advertisement are "haters of the future"

May 10, 2024
Keith Teare, author of That Was The Week tech newsletter, discusses the backlash against Apple's Crush advertisement, labeling critics as 'haters of the future'. The podcast delves into cultural hysteria, social media influences, and the inevitable progress of history in tech innovation.
35:30

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Critics of the iPad Crush advertisement are labeled as 'haters of the future' by Keith Teare, highlighting a cultural hysteria driven by social network 'snowflakes'.
  • The adoption of camera-based self-driving technology by Wave aligns with Elon Musk's vision, potentially reshaping the future of autonomous driving.

Deep dives

Apple's Controversial iPad Ad Sparks Outrage

Apple's introduction of a new lineup of iPads generated significant attention and controversy due to an ad campaign called Crush. The ad depicted various items, including old iPads, being crushed into a new iPad, symbolizing creative destruction and innovation. Despite its creative approach, the ad sparked anger and hostility, with some critics describing it as disgusting.

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