16min chapter

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Episode 2059: Keith Teare on why critics of the iPad Crush advertisement are "haters of the future"

Keen On

CHAPTER

Analyzing Apple's Controversial Ad

The chapter delves into the symbolism and controversy surrounding an Apple advertisement showing old iPads being crushed into a new one, sparking debates on the value of physical objects versus digital innovation. The discussion reflects on Marxist theory, the perception of the new iPad products, and the shifting marketing strategies in the tech industry. Topics also include the impact of COVID on companies like Tesla and Peloton, emphasizing resilience and changing market dynamics post-pandemic.

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