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The Edward Show
Google Search: Creator-Focused Updates Hitting by EoY
Mar 26, 2025
The podcast dives into Google's latest SEO updates and how they impact independent publishers. It discusses strategies for adapting to an AI-driven content landscape. Concerns about the future for SEO blog operators are addressed, especially for those affected by the Helpful Content Update. Hopeful news for recovery is shared, alongside Google's perspective on evolving search behaviors. The conversation wraps up with effective techniques for navigating these challenges and the contrasting views on Google's actions in the digital space.
20:47
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Quick takeaways
- Google aims to enhance the visibility of independent publishers with forthcoming updates, acknowledging their ongoing challenges in SEO competition against larger entities.
- As AI technology reshapes user behavior, independent creators are encouraged to refine their strategies towards bottom-of-funnel SEO tactics and diverse content platforms.
Deep dives
Google's Commitment to Supporting Independent Publishers
Google has acknowledged the challenges that independent publishers face compared to larger corporations, particularly regarding SEO strength and domain authority. The search engine's response to queries from a travel blogger highlights Google's intention to improve the visibility of independent sites, especially with the upcoming core algorithm update scheduled for March 2025. This update aims to enhance content surfacing from individual creators and small businesses, although the timeline for specific improvements remains vague due to the complexity of various ranking factors. Google emphasized that the updates will not guarantee a return to previous ranking positions for all sites, as each site's performance will continue to vary based on respective quality and relevance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode