The Edward Show Google Search: Creator-Focused Updates Hitting by EoY
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Mar 26, 2025 The podcast dives into Google's latest SEO updates and how they impact independent publishers. It discusses strategies for adapting to an AI-driven content landscape. Concerns about the future for SEO blog operators are addressed, especially for those affected by the Helpful Content Update. Hopeful news for recovery is shared, alongside Google's perspective on evolving search behaviors. The conversation wraps up with effective techniques for navigating these challenges and the contrasting views on Google's actions in the digital space.
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Nate Hank's Questions
- Travel blogger Nate Hank publicly questioned Google's Danny Sullivan about independent site visibility and the future of publishing in an AI-first world.
- This highlights creators' concerns about algorithm updates and their place in the evolving digital landscape.
Searcher Distrust
- Many searchers distrust independent sites due to past SEO manipulation.
- They often add "+Reddit" to searches, leading to increased Reddit visibility in Google results.
How-to Content Shift
- How-to content is shifting towards video platforms like TikTok, Instagram, and YouTube.
- Google leverages YouTube's data and might partner with other platforms for information.