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The So What from BCG
The Electric Vehicle Revolution Isn’t Dead—It’s Just Recharging
Jun 19, 2024
Brian Collie, BCG’s global leader for automotive and mobility, discusses EV adoption barriers and opportunities. Manufacturers need to lower costs and partner up to meet demand. Topics include price, range anxiety, and strategies for a successful transition to EVs.
19:30
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Quick takeaways
- Consumers show interest in EVs, but manufacturers must cut costs to meet demand.
- Enhanced technology in EVs improves driving experience but challenges remain in charging infrastructure.
Deep dives
Growing EV Sales Despite Challenges
Sales of electric vehicles in the US increased by 50% in 2023, and nearly 40% of consumers express intent to purchase an EV as their next car. Despite higher consumer expectations matched with a desire for lower prices, the industry must navigate meeting these demands while avoiding premature product launches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode