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6min chapter
The Electric Vehicle Revolution Isn’t Dead—It’s Just Recharging
The So What from BCG
Navigating the Electric Vehicle Market: Tech vs. Traditional
Exploring how the tech industry and traditional manufacturers are shaping the electric vehicle landscape, from driving innovation in design to meeting consumer demands through digital technology. The chapter emphasizes strategies for success such as understanding customers, adopting innovative manufacturing, and managing the industry's projected growth.
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