Talk of the Devils: The Athletic FC's Manchester United show Arsenal the first test of Utd's cultural reset
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Aug 14, 2025 As the Premier League season begins, Manchester United gears up for a cultural reset. The atmosphere is hopeful, with insights from internal meetings setting a positive tone. Key summer transfers, including former players and new signings, hint at exciting tactical changes. The clash with Arsenal poses challenges, especially against their set-piece prowess. Discussions on generational gaps in football reflect optimism for the season ahead, while the potential for a revamped attacking setup energizes fans. Will United rise to the occasion?
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New Motto To Reset Club Culture
- Omar Berrada introduced the motto 'Badge, Bravery, Spirit' to crystallise a cultural reset at Carrington.
- The meeting aimed to rebuild trust and focus staff on shared principles after a turbulent year.
Mood Shift From Turmoil To Optimism
- Staff mood has shifted from sullen to optimistic after INEOS's initial meetings and cost-cutting.
- Ruben Amorim's presence and control of the football setup boosted confidence among staff.
Build Buy-In Rather Than Rely On Punishments
- Focus on building emotional buy-in rather than imposing rules to change dressing-room culture.
- Use Ruben Amorim's greater emotional intelligence to create players who want to succeed collectively.