Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents Announcing “The YouTube Lab” Sarah Maslowski
Jan 27, 2026
Sarah Maslowski, a top 1% Atlanta agent who drove over $150M in sales from YouTube, unveils The YouTube Lab. She dives into why YouTube outlasts short-form platforms. Learn about searchable neighborhood videos, value-first content, low-cost gear and editors. Discover how AI, binge-watching and focusing on real leads turn videos into inbound business.
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YouTube Is A Searchable Evergreen Library
- YouTube functions more like a searchable library than ephemeral social media and rewards helpful, discoverable content.
- Videos can generate leads for years because YouTube surfaces the best content for searchers, not the newest content.
Create Search-Driven Local Content
- Make videos people are searching for about living in your area, cost of living, and neighborhood comparisons.
- Target relocation and local-research queries to become one of the few agents providing this valuable information.
First Leads Came From "Bad" Neighborhood Videos
- Sarah switched to neighborhood and relocation videos in fall 2020 and got her first lead within six to eight weeks.
- Those early, low-production videos produced her first inbound client despite being "bad videos."
