Supra Insider cover image

Supra Insider

#22: What founders get wrong about marketing with Allison Braley

Aug 12, 2024
39:07

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Allison Braley, partner and head of marketing at Bain Capital Ventures. This episode delves into common marketing and communications mistakes made by founders, the importance of an authentic online presence, and how to build effective partnerships between product leaders and marketers. We also touched on Allison’s transition from an operational marketing leader role to supporting founders as a VC and why this new role plays to her strengths. This episode is essential for founders looking to enhance their marketing strategies and get more leverage out of their marketing leaders.

All episodes of the podcast are also available on Spotify, Apple and YouTube (video).

New to the pod? Subscribe below to get the next episode in your inbox 👇

In this episode, we covered the following topics:

* What founders get wrong when it comes to marketing

* The benefits of continuously workshopping your company’s narrative

* The value of establishing an authentic online voice as a founder

* Allison’s learnings from creating consistent and engaging content

* Pitfalls of ghostwriting and why it can be detrimental

* Setting up effective partnerships between product and marketing

* Allison’s transition to supporting founders as a marketing partner at BCV

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Allison’s Succession finale post on LI (the last of many bangers)

* Allison: https://www.linkedin.com/in/allisonbraley/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

If you enjoyed this conversation, please share it with a friend or colleague 👇

Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed (Spotify links embed better but you can see all of these on other platforms, too, from the podcast page on Substack):



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode