#448 The AI-Driven Consumer: How Businesses Must Adapt with Shahar Boyayan

AI is reshaping consumer behavior like never before, creating both opportunities and challenges for businesses. In this episode, I sit down with Shahar Boyayan, an expert in consumer psychology and AI-driven behavior, to discuss how businesses—especially small businesses and entrepreneurs—must adapt to this shift. We explore hyper-personalization, AI-driven marketing, the ethics of AI in business, and how companies can leverage AI without crossing privacy boundaries.

Key Takeaways

✅ AI is becoming an extension of consumer behavior – Understanding how consumers interact with AI is crucial for business success.

✅ The rise of hyper-personalization – AI can tailor experiences, but businesses must balance personalization with privacy.

✅ Small businesses can compete with big players – AI tools are now accessible to startups, leveling the playing field.

✅ The ethics of AI in marketing – Businesses need to be aware of AI’s influence and ensure transparency in data usage.

✅ Why you need to embrace AI now – Waiting too long to adapt could leave businesses behind.

What You’ll Learn in This Episode

🔹 How AI is shaping modern consumer behavior

🔹 The eight laws of irresistibility in business

🔹 The risks and benefits of AI-driven personalization

🔹 How small businesses can leverage AI for growth

🔹 The future of AI in marketing, e-commerce, and customer engagement

About the Guest

Shahar Boyayan is a leading expert in the fascinating intersection of consumer behavior and artificial intelligence. With her finger on the pulse of emerging technologies and their impact on commerce, Shahar offers invaluable insights into the future of consumer trends and business strategies.

She is the author of the groundbreaking report, "AI-Driven Consumer Trends and Business Applications: Navigating the Near Future of Commerce and the Eight Laws of Irresistibility." This seminal work has quickly become a go-to resource for businesses looking to harness the power of AI in understanding and influencing consumer behavior.

https://proptalkie.com/ai-trends

https://www.linkedin.com/in/shahar/

Episode Highlights (with timestamps)

⏳ [00:02:00] – Shahar’s journey from Brazil to the U.S. and her passion for consumer behavior

⏳ [00:04:00] – Why AI is the biggest shift in consumer behavior in decades

⏳ [00:06:30] – The eight laws of irresistibility and why emotional connection matters in business

⏳ [00:09:00] – The rise of AI-generated marketing content—how can businesses stay authentic?

⏳ [00:12:30] – AI-driven personalization: How much is too much?

⏳ [00:18:00] – The role of AI in e-commerce and retail transformation

⏳ [00:24:00] – AI’s ability to understand human emotions and predict moods

⏳ [00:28:00] – The AI shopping cart: How AI is reshaping online shopping experiences

⏳ [00:31:00] – How small businesses can use AI to stay competitive

⏳ [00:37:00] – Shahar’s final advice for entrepreneurs on using AI wisely