Eric Porres is Rewiring Logitech’s Org for the AI Age. First; he trained 800 people himself.
Apr 3, 2025
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Eric Porres, Global Head of AI at Logitech, is on a mission to transform a 7,000-person team into AI-fluent knowledge workers. He reveals his first 100 days, including training over 800 colleagues and emphasizing a culture of 'augmented intelligence.' Topics include practical frameworks for effective AI interactions, personalized teammates, and the importance of behavioral change over mere tool usage. Eric also discusses measuring success beyond stats, advocating for personalized workflows to foster deep engagement with AI.
Eric Porres emphasizes that AI fluency is rooted in behavioural change, requiring a shift in mindset rather than merely expanding tool availability.
Eric's approach involved personally training over 800 colleagues to foster AI understanding, setting a foundation for fluency across all 7,000 employees at Logitech.
The importance of AI champions is highlighted as essential for promoting knowledge sharing and sustainable practices, ensuring continuous learning and adoption of AI in the organization.
Deep dives
Leveraging AI for Enhanced Productivity
AI can be used to improve its performance and the quality of interactions with users. Before finalizing prompts for AI models, it is beneficial to submit them to the AI for enhancement, as it can provide insights on the effectiveness of the wording. This process can significantly streamline the user experience and optimize the outputs generated by AI models. By encouraging individuals to collaborate with AI in crafting prompts, organizations can cultivate a culture of augmented intelligence where employees become adept at using these tools.
The First 100 Days as AI Leader
The initial phase of an AI leader’s tenure involves establishing a clear understanding of the organization’s existing AI capabilities and how employees currently utilize these technologies. A comprehensive survey can benchmark the current state of AI utilization across the company and identify areas for improvement. Crafting a center of excellence around AI ensures that various functions work cohesively rather than in silos, thereby maximizing the potential of generative AI within the organization. This approach not only assesses existing practices but also sets the stage for integrating advanced AI workflows across departments.
Transitioning from Curiosity to Fluency
The journey from curiosity about AI to fluency involves a concerted effort to deepen employees' understanding and usage of AI tools. Organizations often observe a high level of initial curiosity, but it is crucial to progress toward fluency where employees can effectively engage in meaningful interactions with AI. By analyzing survey feedback and usage metrics, leaders can identify knowledge gaps and tailor training programs to enhance AI literacy. This transition is exemplified by the recognition of AI champions within teams who can mentor their peers and foster a culture of continuous learning around AI.
Empowering AI Champions Within the Organization
AI champions play a pivotal role in facilitating knowledge sharing and driving AI adoption in the workplace. These champions, often identified through engagement surveys or training assessments, can help disseminate best practices and promote fluency across teams. By training these individuals to teach others, organizations create a sustainable model for knowledge transfer and skill enhancement. Regular assessment of these champions’ effectiveness ensures that they continue to contribute positively, while also allowing for rotation based on their commitments and capacities.
Strategizing for Future AI Mastery
The long-term vision for AI within organizations should focus on evolving from basic fluency to mastery in the utilization of AI tools and agents. Employees are encouraged to see AI as partners in their work, where tasks can be delegated to AI agents to perform routine functions more effectively. This shift involves not just adapting workflows but reimagining roles where human intelligence complements AI capabilities. Organizations must invest in developing the necessary infrastructure and training to support this transformation, ensuring that all employees can thrive as they embrace the agentic future of work.
In this episode, Eric Porres, the newly appointed Global Head of AI at Logitech, walks us through his mission to transform a 7,000-person organization into a team of AI-fluent knowledge workers. He shares what his first 100 days looked like—from running a company-wide GenAI survey to personally training over 800 colleagues—and how those efforts laid the foundation for a scalable, human-centered AI strategy. Eric talks about building a culture of “augmented intelligence,” not just through tooling, but through habits, champions, and real behavioural change. He shares practical frameworks—like using AI to improve your prompts, embracing long-form instructions, and designing with role-context-task-output in mind—and explains why measuring success goes beyond usage stats to include depth of interaction and employee NPS. The conversation also looks ahead to the agentic future: personalized AI teammates, embedded workflows, and custom knowledge bases. Whether you’re leading AI at a global company or just trying to help your team get started, this episode is full of real-world insights on how to move from AI hype to meaningful adoption.
Key Takeaways:
AI Fluency Starts with Behaviour, Not Just Tools – Eric’s approach isn’t about pushing more AI - t’s about teaching people how to think differently. From measuring conversation depth to rewriting prompt habits, Logitech is focused on real behavioural change.
Train 800, Influence 7,000 – Before becoming Head of AI, Eric trained 800+ colleagues himself. That grassroots effort - combined with identifying “quiet champions” across teams- created the internal momentum for company-wide transformation.
Build the Right Interface, Not Just the Right Model – A powerful insight: it’s not which model you use, it’s how people interact with it. Logitech prioritized intuitive, user-friendly AI experiences to meet employees where they work.
From Individual Fluency to Agentic Teams – Looking ahead, Eric envisions a world where employees work alongside custom AI agents. The future isn’t just prompt mastery - it’s knowing what to delegate, what to own, and how to manage an AI-augmented team.
00:00 Intro to Eric Porres 00:46 What the First 100 Days Look Like as Head of AI 01:51 Measuring AI Adoption: Surveys, Usage & Quality 05:34 Training 800 Colleagues: How Eric Taught AI Mastery 19:50 From Side Role to Head of AI: Eric’s Transition Story 23:02 Scaling AI Across Teams: Tools, Access & Equity 28:56 Choosing the Right Model for the Right Job 30:28 Measuring Success: NPS, Feedback, and Real Usage 32:05 The Rise of AI Champions and Teaching as Proof of Mastery 34:31 Beyond Fluency: Preparing for the Agentic Future 36:45 Atomizing Workflows: Making AI Work for You 39:10 AI in Sales & Customer Service: The Agent Use Case 43:26 Personal Knowledge Bases and AI-Augmented Thinking 50:49 Final Thoughts and Takeaways
