How GREAT Businesses Scale: Secrets of Marketing, Leadership & Community | Matt Michel

Scaling your business isn’t about luck...it’s about mindset, marketing, and building the right community around you.

In this episode of The $100 Million Mindset, Todd Liles & Alan O'Niell sit down with industry icon Matt Michel to reveal what separates small contractors from those who grow into multi-million-dollar giants.

Matt shares powerful lessons from growing Service Nation and the Service Roundtable, including how to avoid shiny object syndrome, why community trumps price, and what life looks like after selling your business.

What's Inside:

-Why marketing is everything—and everything is marketing

-How great leaders step aside so their team can shine

-The mindset shift from a $2M contractor to a $20M contractor

-Why chasing every new tool or trend can stall your growth

-How community and connection create loyal customers beyond price

-The emotional reality of selling your business—and finding purpose afterward

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset