Sales Talk for CEOs Mistakes and Lessons in Building a Sales Organization with Zvi Guterman
Here's the reality: you'll make mistakes at every stage of building a company, especially when building a sales organization. But it's what you do with your mistakes that will determine your success. Entrepreneurs who catch the error, identify the problem, and correct it quickly are those who go on to build profitable, long-lasting businesses. Making mistakes—and learning lessons from them—is part of building a successful sales organization. And we're going to dive into that more in this episode with Zvi Guterman, CEO of CloudShare, an online platform that helps software vendors deliver virtual sales experiences.
In this interview, Zvi is upfront about the mistakes he's made as he's built the sales organization at CloudShare since 2007. He also reflects on the lessons he's learned from these mistakes that have helped build a strong sales team over time. We talk about many common mistakes that entrepreneurs make when building a sales organization, including growing too fast, hiring the wrong people, underestimating the importance of marketing, and overcomplicating things. For each example, you'll learn how Zvi has navigated the challenges and learned valuable lessons along the way. His insights will help your own journey as you build sales in your company, so check out the podcast now!
Highlights
4:55 Validating the business idea
9:24 Finding the right salespeople and helping them succeed
15:39 The mistake of moving too fast
21:53 The importance of marketing to strengthen sales
25:21 Navigating the different phases of the CEO's journey
35:49 Final advice for CEOs
Quote
"You may have the best technology, but nothing beats hearing your potential customers."
Connect with Zvi Guterman in the links below:
Website: https://www.cloudshare.com/
LinkedIn: https://www.linkedin.com/in/zviguterman/
You can learn more about and connect with Alice Heiman in the links below:
Website: https://AliceHeiman.com
LinkedIn: https://www.linkedin.com/in/aliceheiman/