Ep 243: From Gym Floor to Thriving Online Coaching Business with Liv Bannon

🎙 Episode Title: From Gym Floor to Thriving Online Coaching Business with Liv Bannon

🔗 Episode Links:

🔹 Follow Liv on Instagram: @livkyid

🔹 Learn more about Liv’s coaching: lwlcoaching.co

🔹 Check out our fitness certifications: Fitness Education Online

🎧 Episode Summary:

In this inspiring episode, Bex chats with Liv Bannon, an online coach who helps women get strong AF through sustainable training, no-BS nutrition, and a long-term mindset. If you're a PT working the gym floor or an aspiring online coach, Liv’s journey will hit home.

We dive into her transition from retail to fitness, how she got started during lockdowns, and the hybrid model that helped her grow her business with freedom. Liv keeps it real about what it takes to succeed in online coaching, how she generates leads without sliding into DMs, and why referrals + authenticity > flashy marketing.

If you're tired of the "all or nothing" approach in health and business, Liv's grounded perspective and practical strategies will give you a breath of fresh air—and a game plan.

💡 What You’ll Learn:

• How Liv transitioned from full-time retail to sales manager to online fitness coach
• Why hands-on experience in the gym is crucial before going fully online
• The hybrid model Liv used to retain clients while building flexibility into her biz
• How she attracts leads through referrals, value, and a strong niche
• The importance of staying in your lane and not trying to be "everything to everyone"
• Self-development resources that helped her grow personally and professionally

📣 Liv’s Top Advice for Coaches:

"Don’t let the fear of saturation stop you. Get really f*cking good at what you do—and focus on doing it your way."

📚 Recommended Resources:

Books:

📘 How to Do the Work by Nicole LePera

📘 The Body Keeps the Score by Bessel van der Kolk

Mindset Quote Faves:

“Discipline isn’t forcing yourself to do things you hate. It's learning to enjoy what's difficult.” – Mark Manson

“Stop being afraid of what could go wrong and start being excited about what could go right.”

🙌 Connect with Liv: @livkyid: https://www.instagram.com/livkyid/ 

🌐 www.lwlcoaching.co

💬 Check out her Instagram broadcast channel for daily mindset fuel and motivation.

🚀 Thinking About a Career in Fitness?

Ready to get qualified or grow your PT business?

Explore our Certificate III & IV in Fitness and specialized CEC courses at Fitness Education Online