Nikonomics - The Economics of Small Business

234 - Make $10,000 in 30 days with Sponsorships with Justin Moore

12 snips
Sep 22, 2025
Discover the journey of Justin Moore as he transitions from medical devices to sponsorships, revealing how to monetize content effectively. Learn his R.O.P.E. method—Relevancy, Organic, Proof, Easy—for securing brand deals. Justin provides practical tips on audience data collection and addressing urgent customer needs. Uncover common brand pitfalls and how to avoid them while ensuring your outreach converts. If you're aiming to boost your revenue through sponsorships, this discussion is a must-listen!
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ANECDOTE

First Sponsorship Was A Rent-Saver

  • Justin and his wife April turned free product gifts into paid sponsorships after he studied marketing.
  • Their first paid deal was $700/month for two videos, which felt like a windfall at the time.
INSIGHT

Personal Brand As Last Moat

  • Building a personal brand and organic distribution is the last moat in the age of AI.
  • Trust built at scale lets founders reach customers without paid acquisition.
ADVICE

Use The R.O.P.E. Pitch Formula

  • Use the R.O.P.E. formula for pitches: Relevancy, Organic, Proof, Easy to execute.
  • Tailor outreach to show existing organic affinity and measurable results for the brand.
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