While there will be plenty of evaluation of how the 2024 US elections played out, we take a look at 13 tips that we can learn from the campaigns that can be used for tech communications.

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CAN THE TECH INDUSTRY LEARN ANYTHING FROM POLITICAL CAMPAIGNS?

It’s very difficult to disrupt the incumbent or most well-known name
It’s more difficult to prove “what if” (future) vs. something that already happened
Figure out messaging velocity and variability (change the story vs. stick to the story)
Plans tend to defeat a lack of plans (or vagueness)
Fear is as powerful a motivator as hope/joy/possibilities
Complex topics (eg. democracy, DevOps) are difficult for people to understand, if they aren’t well defined.
People tend to make decision with their wallet, based on their current situation
Are you speaking to a niche audience, or a large audience?
If your competition defines you, you need to reframe it quickly
If your competition finds a liability, you need to address it quickly
Sometimes small things can be the center of the discussion
Know where your audience is getting their information from (traditional vs. modern channels)
Are you trying to get people to align on an issue, or a set of virtues (align to a group)?

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