147. How to Sell Using Voice Commerce with Ezra Cohen

Social commerce is becoming essential for brands to reach consumers where they spend their time.

TikTok Shop is a significant player in the social commerce space, especially among Gen Z.

Subscription models provide predictable revenue and enhance customer loyalty.

Sustainability is increasingly important to consumers and can influence purchasing decisions.

Mobile commerce is growing rapidly, with mobile devices accounting for a large portion of online sales.

Voice commerce is transforming how consumers shop for everyday necessities.

Augmented reality enhances the online shopping experience by allowing consumers to visualize products in their environment.

Brands must optimize their websites for mobile to meet consumer expectations.

Understanding customer preferences is crucial for successful subscription services.

Testing and adapting products based on consumer feedback is vital for long-term success.