On today's episode of Mastering E-commerce Marketing, host Eitan Koter meets up with Ezra Cohen, an e-commerce strategist who helps brands sell more effectively online through channels like Amazon, Walmart, TikTok, and their own websites. Ezra shares what's really working right now in social commerce—especially why TikTok Shop has become such a big deal with younger customers. He also covers how to succeed with subscription services, offering clear tips on making them attractive to customers and profitable for businesses.

Ezra and Eitan also talk about the importance of sustainability and how brands can use eco-friendly practices to build trust with shoppers. Plus, Ezra gives useful tips on improving mobile shopping experiences and highlights common mistakes to avoid when launching new products online.

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Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Ezra Cohen, eCommerce Representative at Colavita

Ezra Cohen’s LinkedIn: https://www.linkedin.com/in/ezra-c-4833217b

Colavita USA: https://colavitastore.com/ 

Watch the full Youtube video here:

https://youtu.be/UAvi6gZSSlg

Takeaways:

• Social commerce is becoming essential for brands to reach consumers where they spend their time.
• TikTok Shop is a significant player in the social commerce space, especially among Gen Z.
• Subscription models provide predictable revenue and enhance customer loyalty.
• Sustainability is increasingly important to consumers and can influence purchasing decisions.
• Mobile commerce is growing rapidly, with mobile devices accounting for a large portion of online sales.
• Voice commerce is transforming how consumers shop for everyday necessities.
• Augmented reality enhances the online shopping experience by allowing consumers to visualize products in their environment.
• Brands must optimize their websites for mobile to meet consumer expectations.
• Understanding customer preferences is crucial for successful subscription services.
• Testing and adapting products based on consumer feedback is vital for long-term success.

Chapters:

00:00 The Rise of Social Commerce

05:46 Subscription-Based E-Commerce Models

09:52 The Importance of Sustainability in E-Commerce

15:07 The Growth of Mobile Commerce

20:50 Transformative Voice Commerce

23:32 Augmented Reality in Online Shopping

26:04 Navigating Marketplaces: Amazon and Walmart

27:33 Lessons Learned and Best Practices