Mobile Shopping on Amazon with Wes Pomeroy, Verizon Wireless Digital Merchandising Director #107

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There’s a lot of implications in an increasingly mobile world. Amazon has increasingly become mobile first. So today we talk to Wes Pomeroy, who is the Director of Digital Merchandising at Verizon Wireless. You heard that right, we landed an interview with a director at Verizon Wireless.

Data is useless, insights are priceless.

Wes and I used to work together at Moxie Interactive and we spearheaded improving conversion rates on mobile devices. In fact Wes used to be my boss. 

So Wes you have a ton of ecommerce and mobile experience, can you tell us about your background?

Questions: 

1. Tell me about your mobile experience.
2. Walk me through a short history of how mobile has changed in the past 15 years.
3. How is shopping on mobile different today than say 3 years ago?
4. Is selling online getting harder or easier? Why.
   1. How does mobile complicate this?
5. Amazon’s detail pages are getting clunkier by the day. Doing the opposite of typical ecommerce best practices. It’s like a jungle on mobile. What are your thoughts on this?
6. Amazon just released Profiles, a social media version of FB for Amazon. And it's only viewable on mobile. Do you think Amazon can play in this?
   1. Verizon has a video series of techxperts 
7. Let’s talk tik-tok. Should brands be playing their to increase sales and build audiences?

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