Connecting the Dots

Ping: The Secrets of Successful Virtual Communication with Dr. Andrew Brodsky

Jul 3, 2025
In a compelling discussion, Andrew Brodsky—an award-winning business professor and expert in virtual communication—shares insights born from his unique journey navigating life and communication primarily online due to health challenges. He explores the pitfalls of digital interactions, including the urgency bias of emails and how generational differences affect communication methods. Brodsky offers practical tools to enhance workplace communication norms, aiming to boost productivity and alleviate stress. His personal experiences add depth to his strategies for effective virtual dialogue.
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ANECDOTE

Personal Origin of Virtual Communication Interest

  • Andrew Brodsky was diagnosed with cancer as a teenager, which led to long hospital isolation and a lifelong immune deficiency.
  • This personal experience gave him a unique insight into the challenges of virtual communication.
INSIGHT

We're All Virtual Communicators Now

  • Everyone in modern organizations communicates virtually regardless of work location.
  • Choosing the right communication mode strategically reduces overload and improves productivity.
ADVICE

Set Team Communication Norms

  • Establish team communication norms specifying modes and expected response times.
  • This reduces stress, avoids after-hours checking, and normalizes follow-ups.
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