SPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher
Jun 22, 2022
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Esteemed podcast host Jenna Kutcher shares insights into writing and launching her first book. Topics include motivation behind writing, trends in female entrepreneurship, power of a book for personal brand, valuable book marketing advice, and more.
Changing one's mind and evolving is an essential part of personal growth and decision-making.
Finding a balance between work and personal fulfillment is crucial for a fulfilling lifestyle.
Deep dives
Importance of Writing a Book
The speaker initially did not plan on writing a book but eventually changed her mind. She emphasizes the importance of evolving and changing one's mind. She explores her motivation behind writing the book, which was to prove to herself that she was doing it for the right reasons and without seeking external validation. The decision to write the book came after a conversation with a massage therapist who urged her to pursue a project she was avoiding.
Transition to a Lifestyle Entrepreneur
The speaker discusses her transition from being an achievement-based entrepreneur to a lifestyle entrepreneur. She highlights the need for a work-life balance and the desire to live a fulfilled life outside of work. The book reflects on the idea of finding a middle ground between hustle culture and manifestation, where both hard work and pursuing personal goals can coexist.
Marketing Strategies and Personal Connections
The speaker shares her marketing strategies for promoting the book. She emphasizes the importance of creating a personal connection with the readers and leveraging personal networks to encourage book sales and reviews. The speaker also discusses the significance of sharing excerpts from the book in her content to generate interest and engagement.
Advice for Aspiring Authors
The speaker advises aspiring authors to get quiet with themselves and trust their own instincts. She encourages them to start writing, even if it's just for themselves, without seeking external validation or waiting for the perfect moment. She highlights the importance of the creative process and staying true to oneself throughout the writing journey.
Today, I have the pleasure of speaking with Jenna Kutcher, the esteemed host of the Goal Digger podcast and the author of the newly released book "How Are You, Really?". In this engaging episode, we delve into the following topics:
Unraveling the motivation behind Jenna's decision to write a book, including a curious mouse and a transformative massage
Gaining insight into the writing and launch process of her latest book
Spotting a prominent trend in female entrepreneurship and its connection to the themes explored in Jenna's book
Harnessing the power of a book to shape and elevate your personal brand, as Jenna exemplifies
Valuable advice on book marketing: why promoting your book beyond the 60-day mark may not be the best strategy and alternative approaches to consider
Prepare to be inspired and enlightened by this captivating conversation with Jenna Kutcher. Don't miss out on this episode, as Jenna's authenticity and wisdom shine through.