The Best One Yet

💩 “Smelly in Paris” — Olympics $1.5B river cleanup. James Bond’s spy business. Lululemon’s nightlife opportunity.

Jun 7, 2024
Paris preps rivers for Olympics with $1.5B cleanup, MI6 spies consult top firms, Lululemon faces stock dip, Tokyo's dating app law jails liars
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ADVICE

Tokyo's Dating App

  • Tokyo's government launched a dating app to address the country's declining birth rate.
  • The app requires extensive verification, including ID, paycheck, height, and a government interview.
ADVICE

LuluLemon's Nightlife Opportunity

  • Lululemon's stock is down 35% this year, and needs a new growth opportunity.
  • They should create a new product line for nightclubs, like Abercrombie's wedding line.
INSIGHT

Occasion-Based Branding

  • Abercrombie & Fitch's stock has seen massive growth due to its focus on wedding attire.
  • Owning a specific occasion is key to brand success.
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