The Best One Yet cover image

💩 “Smelly in Paris” — Olympics $1.5B river cleanup. James Bond’s spy business. Lululemon’s nightlife opportunity.

The Best One Yet

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Secretive Consulting Firm Founded by MI6 Spies

Explore the world of a secretive consulting firm founded by MI6 spies that operates behind the scenes advising top companies worldwide, delving into the competitive advantage of knowing information beforehand and their expansion into Silicon Valley with a venture capital fund. The chapter also touches on Lululemon's strategy shift to target the nightlife market, the cleanup efforts for the Paris Olympics, and updates on global interest rate cuts and SpaceX's Starship test completion.

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