Carley Dillon: How We Consistently Deliver Over 15% Organic Growth
Nov 12, 2024
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Carly Dillon, Chief Experience Officer at Brighton Jones, shares her expertise on driving organic growth in the wealth management sector. She emphasizes individual accountability and metrics to consistently achieve over 15% growth. Dillon discusses the importance of aligning financial planning with clients' personal values and the firm's commitment to community impact. She also delves into structured career pathways for new advisors and effective compensation strategies to attract talent, all while fostering trust and nurturing client relationships.
Brighton Jones emphasizes wealth alignment by integrating clients' values into financial planning, fostering deeper relationships and fulfillment.
The firm's innovative 'pod' structure enhances personalized client service while ensuring operational efficiency across regional offices.
Brighton Jones prioritizes social responsibility through community impact initiatives and a commitment to ethical practices, enhancing clients' engagement with their investments.
Deep dives
Wealth Alignment Philosophy
Brighton Jones is transitioning from traditional financial planning to a model focused on wealth alignment, which emphasizes understanding clients' values, passions, and visions. This approach aims to ensure that clients' financial decisions are closely aligned with their personal goals and futures. Carly Dillon explains that the firm seeks to transform the client's experience by integrating personal values into their financial plans, going beyond conventional advice. By embracing this philosophy, Brighton Jones aims to develop deeper relationships with clients while fostering a sense of fulfillment in their financial journey.
Innovative Client Experience Structure
The organization has implemented a structured client experience through 'pods' and regional offices, which enables personalized attention while maintaining efficiency. Each pod integrates centralized support with local expertise, ensuring clients receive tailored service while benefiting from a unified approach across the firm. This allows Brighton Jones to scale its operations effectively while enhancing client experience, as team members can focus on delivering comprehensive services. Dillon’s emphasis on creating a culture of ownership highlights the importance of every employee contributing to the overall service quality.
Commitment to Community and Impact
Brighton Jones prioritizes community impact through philanthropic initiatives and strives to empower clients to live richer lives. The firm's dedication to social responsibility is evident in their commitment to supporting B Corp certification, which reflects their focus on ethical business practices and community engagement. Each year, the firm organizes client trips to Kenya to observe the positive outcomes of their philanthropic contributions directly, allowing clients to understand the impact of their investments. This approach not only enriches clients' lives but also builds a meaningful connection between their financial activities and broader societal benefits.
Metrics-Driven Business Planning
Brighton Jones employs a metrics-driven approach to track and manage business growth, with a 98% retention rate and an annual growth target of 15%. The firm focuses on various success metrics, including client referrals and organic growth, to ensure accountability across all team members. Through a systematic business planning process, the organization fosters a culture of goal alignment and continuous improvement, ensuring every team member contributes to achieving the firm's ambitious targets. This strategy not only highlights the importance of collaboration but also positions Brighton Jones as a formidable player in the competitive RIA landscape.
Cultivating Future Leaders and Ownership
The firm invests heavily in cultivating future talent by hiring entry-level advisors and promoting from within, ensuring a gradual transition through structured career paths. By empowering employees with ownership opportunities, Brighton Jones creates a sense of accountability and engagement among team members. The transition from junior to senior positions involves comprehensive training and skill development, allowing advisors to build strong relationships with clients. This focus on creating leaders ensures that the firm maintains its growth trajectory while delivering exceptional service to clients.
Brighton Jones’ chief experience officer details how individual accountability and a focus on metrics consistently drive rapid growth. Host: Steve Sanduski, CFP.
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