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Mind Pump: Raw Fitness Truth
2302: How to Be a Successful Trainer in 2024 With Jason Phillips
Mar 28, 2024
01:00:30
Snipd AI
Experienced fitness trainer Jason Phillips shares insights on the rapidly evolving fitness industry, the broken scale model, declining coaching quality, acquisition vs. retention strategies, rich vs. poor mindsets, revolving pricing models, exclusive vs. inclusive marketing, FTC regulations for online marketers, and tips to compete and win in 2024.
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Quick takeaways
- Shift to enrollment fee plus monthly fee for financial stability.
- Focus on exclusive marketing for better client retention and growth.
Deep dives
Transitioning to a Sustainable Pricing Model
Move away from the outdated pricing model of collecting high upfront fees for long-term services. Instead, implement an enrollment fee plus a monthly recurring fee structure to allow for cash flow flexibility and predictability. This model encourages responsible budgeting and prevents overreliance on high-ticket sales which can cause financial strain and reduced profitability.
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