Mind Pump: Raw Fitness Truth
2302: How to Be a Successful Trainer in 2024 With Jason Phillips
Mar 28, 2024
Jason Phillips, CEO of NCI, shares his expertise on succeeding as a trainer in the rapidly changing fitness landscape. He discusses how passion and desire should drive your fitness business, challenging the outdated scale model and the decline of coaching quality. Jason emphasizes the importance of client retention over acquisition, navigating financial realities, and adapting to FTC regulations. He advocates for ethical marketing and collaboration to foster a transformative fitness culture, encouraging trainers to cultivate meaningful client connections.
01:00:30
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Quick takeaways
- Shift to enrollment fee plus monthly fee for financial stability.
- Focus on exclusive marketing for better client retention and growth.
Deep dives
Transitioning to a Sustainable Pricing Model
Move away from the outdated pricing model of collecting high upfront fees for long-term services. Instead, implement an enrollment fee plus a monthly recurring fee structure to allow for cash flow flexibility and predictability. This model encourages responsible budgeting and prevents overreliance on high-ticket sales which can cause financial strain and reduced profitability.
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