453: 12 Expert SEO Tips for 2021: Get More Free Traffic
Jul 15, 2021
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Experts share their top SEO tips for 2021, including finding easy-to-rank keywords, performing a free SEO site audit, and using content editors. The podcast covers the importance of internal links for SEO and strategies for adding internal links to old articles. It also discusses the effectiveness of SEO strategies in ranking articles and increasing revenue, building a successful side hustle, finding low competition keywords, and creating high-quality tools for trust and credibility.
Adding relevant outbound links to authoritative sources can improve website rankings on Google.
Targeting low-competition keywords can lead to quicker and easier rankings on Google.
Deep dives
Using relevant outbound links to boost search traffic
One effective tactic for driving more search traffic to websites is adding relevant outbound links to authoritative sources. This helps to make posts more valuable and well-researched, which can result in higher rankings on Google. By linking to relevant high authority resources, posts can provide additional context and data to support key points. Incorporating three or four of these types of links in each article can be beneficial, and it has become a standard operating procedure checklist item for many content creators.
Leveraging internal linking to improve rankings
Internal linking within a website can play a vital role in improving rankings on Google. One strategy is to identify and add internal links to orphaned posts, i.e., articles on the site that don't have any internal links pointing to them. Focusing on relevant and on-topic internal links, rather than just links from pages with high domain authority, can be more effective in boosting keyword rankings. By giving existing articles on similar topics a link to the new post, it helps to make the new post less orphaned and shows search engines that the website values it.
Targeting low-competition keywords for easier ranking
An effective approach to SEO is targeting low-competition keywords, which are often overlooked by many content creators. Instead of going after high-volume keywords with significant competition, prioritizing long-tail, low competition keywords can lead to quicker and easier rankings on Google. By publishing content optimized for these keywords, sites can attract more traffic and potential customers. It's recommended to look for keywords with monthly search volumes between zero and 100, and conduct thorough competition analysis by examining search results on Google for the chosen keywords.
Creating high-quality tools and resources for improved SEO
Producing high-quality tools and resources can greatly improve SEO efforts. By offering valuable tools that serve as ultimate resources for users, websites can attract more views, clicks, and shares. This approach helps to build trust with the audience and establishes the brand as an authority in the industry. Creating tools like study schedules, downloadable calendars, or custom content editors, as well as providing comprehensive site audits, can significantly contribute to website rankings and overall SEO success.
Want to drive more organic traffic to your website?
I’m sure you do.
At the heart of organic traffic is SEO or Search Engine Optimization.
The better optimized your site is for search engines, the higher you’ll rank for your target keywords, and the more visitors you’ll get.
For everyone interested in SEO, I have an excellent round-up style show for you today.
To help you get up to speed with the latest SEO techniques and methods that are working right now, I invited a bunch of friends of mine and experts who make a living online to share their top SEO tips.
I asked them what’s working today in terms of driving more search traffic to their sites, and they shared some insights, resources, and tips that are easily replicable for your sites.
Tune in to The Side Hustle Show this week what's working now in the world of SEO, including how to:
find easy-to-rank-for keywords
perform a free SEO site audit and identify easy SEO fixes
use content editors to write better-optimized content