TCC Podcast #100: Establishing Preeminence with Jay Abraham

Former copywriter and current business advisor, Jay Abraham is the guest for the 100th episode of The Copywriter Club Podcast with Kira Hug and Rob Marsh. Jay is the perfect guest for this milestone episode because Jay teaches the importance of pre-eminence—and what is more pre-eminent than appearing as the expert on the 100th episode of this podcast? And Jay delivered. Here’s a look at some of what we covered: •  how he went from copywriter to business advisor to thousands of companies •  the expert authors he learned from when he started out •  how he accidentally got into the seminar business •  the business ideas (USP, LTV, Risk Reversal, Allowable Cost) you should know •  how to deliver continuous breakthroughs for our clients •  copy versus concept and which one matters most •  why you shouldn’t offer stuff for free (and what you should do instead) •  the biggest challenge you have to overcome with your audiences •  why achieving pre-eminence is so important (and how you do it) •  the shortcuts to engineering a continuous stream of breakthroughs •  how to get mindshare for the clients you’re working for •  a few of the places copywriters should do research in order to be great •  what it takes to be an “original synthesizer” (versus a plagiarist). •  who the client you’re really working for is (it might not be your client) •  the thing that bugs Jay the most about list building Jay also shared a ton of bonuses for listeners to the podcast. Check out the links to those resources below. Then, click the play button to listen to the interview, or scroll down for a full transcript. And of course, you can find this episode on iTunes, Stitcher or in your favorite podcast app. Go get it! The people and stuff we mentioned on the show: Dan Rosenthal Claude Hopkins George Hotchkiss Victor Schwab Robert Collier Entrepreneur Magazine International Living Scientific Advertising My Life in Advertising Albert Lasker Tony Robbins Steven Covey Brian Tracy Mary Lou Tyler The Deming Institute A Technique for Producing Ideas The Three Bonuses (The 100 Greatest Headlines, 37 Million Dollar Headlines, and Copywriting Formulas) 50 Shades of Jay Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits and steal an idea to inspire your own work. That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 100 as we chat with Jay Abraham, the founder and CEO of the Abraham Group about how he solved business problems for clients in more than 7,000 industries, thinking strategically about copywriting and what we offer our clients, the importance of preeminence and what we can do to find new breakthroughs in our own businesses. Hey, Jay. Kira:   Welcome, Jay. Jay:    Thank you very much. It's a distinction and an honor to be podcast number 100. Rob:   It is. In fact, we were talking to Sonny, who's on your team and she's in our group. She suggested, ‘Hey, you know, I don't know if you're doing anything interesting for your hundredth episode, but maybe we could connect with you.’ We thought, actually would make perfect sense to have you come on for number 100 because of how you talk about preeminence and to have a super special guest like you on episode 100. We're thrilled to have you here, so thank you so much. Jay:    It's my pleasure. As I told you, at a certain point in one's career, you become very focused on being privileged to impact people's thinking lives and the impact they can make on multitudes of others. It goes both ways. I am taking the gloves off. You guys have access to whatever you want. I don't know where you're going to take it but I like surprises. Rob:   Cool.