Zero to $125,000 in 30 Days: My Exact Course Launch Strategy | 043

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Aug 29, 2024

In this discussion, Aaron Francis, Co-founder of Try Hard Studios, reveals how he and his team generated $125,000 in just 30 days with their SQLite video course. He shares proven strategies for successful course launches, including effective marketing techniques and the importance of building trust with your audience. Aaron emphasizes the power of authenticity, personal storytelling, and the role of live streaming in engaging potential customers. He also distinguishes between influencers and creators, advocating for meaningful and genuine content.

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ANECDOTE

Successful SQLite Course Launch

Aaron Francis and Steve launched a solo video course on SQLite.
It generated $125,000 in 30 days with a small email list and low price point.

ADVICE

Early Access Launch Strategy

Launch courses with 90% completion, calling it "early access".
Release the remaining 10% later as updates to re-engage the audience.

ADVICE

Leveraging Expert Interviews

Conduct expert interviews and share them freely on YouTube and your course platform.
This can attract new audiences unfamiliar with your brand.

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Want to learn how to create a successful online course that generates significant revenue?

In this episode, I chat with Aaron Francis, Co-Founder of Try Hard Studios, who shares his incredible journey of making $125,000 in just 30 days from their SQLite video course.

Aaron reveals the proven strategies that drove their course's success, effective marketing techniques, and the common challenges they encountered.

Discover how to develop a high-impact online course, implement powerful marketing tactics, and build trust with your audience to boost your sales.

Timestamps:
00:00 Introduction
00:50 Secrets to a Successful Course Launch
01:48 Marketing Strategies That Work
03:09 How to Engage Your Audience Effectively
09:29 Business Lessons and Common Mistakes
21:54 Building Trust with Your Audience
23:40 The Role of Authenticity in Content Creation
26:53 Why Sharing Personal Stories Boosts Engagement
39:32 The Importance of Video Content for Your Brand
43:37 Influencer vs. Creator: What's the Difference?
47:42 Conclusion

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
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Website: https://nathanbarry.com/

Follow Aaron:
Instagram: https://www.instagram.com/aarondfrancis/
LinkedIn: https://www.linkedin.com/in/aarondfrancis/
X: https://twitter.com/aarondfrancis
YouTube: https://www.youtube.com/@aarondfrancis
Website: https://aaronfrancis.com/

Featured in this episode:
High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-course
Chris Coyier: https://chriscoyier.net/
ConvertKit (soon to be Kit): https://convertkit.com/

Highlights:
03:27 How Marketers Identify Real Value
04:17 Why Urgency Drives Sales for Creators
16:00 Nathan's Livestream Plans for ConvertKit's Rebrand
16:40 If It Scares You, It's Good Content
19:15 Building Reputation with Effective Email Sequences
26:13 Using Personal Experience to Build Audience Trust
30:30 Nathan on Chris Coyier