two & a half gamers 🎬 Creative Trends June 2025: Why AI, ASMR & Copy-Paste Are Redefining Mobile Ads
This episode is a tour through the wildest creative trends dominating mobile games in June 2025.
We break down why two- and three-minute video ads are everywhere, how AI hooks and long-form ASMR are pre-qualifying high-value users, and why the best-performing creatives this month are often stitched together from hits of the past.
What’s inside:
Long-Form Video Surge
Copy-Paste Mania
ASMR and Satisfying Loops
AI-Driven Innovation
Clone Wars and IP Theft
Real Life and UGC
Key Takeaway:
If you are not testing long-form videos, iterating ASMR or AI hooks, and watching what your competitors are copying, you are missing out. Quality and innovation are moving at warp speed, and copy-paste is the new default.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube:
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Chapters
00:00 Introduction to Creative Trends in Mobile Gaming
04:24 Analyzing Recent Creative Campaigns
07:32 The Impact of Video Length on User Engagement
10:27 Innovations in Game Advertising
13:23 Exploring AI in Game Marketing
16:25 Case Studies: Successful Game Creatives
19:16 Conclusion and Future Trends
20:26 Understanding Player Perception
22:34 Innovative Ad Strategies
26:15 Analyzing Game Trends
30:08 Marketing Strategies for Game Growth
35:22 Emerging Trends in ASMR and Casual Gaming
37:32 Innovations in Game Development and User Engagement
39:22 The Role of User-Generated Content in Gaming
41:07 The Impact of AI on Game Creatives
44:46 AI Developments and Their Influence on Game Marketing
53:08 Conclusion and Future Insights in Gaming
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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