In this episode of The Brand Called You Podcast, host Ashutosh Garg speaks with Elle George, author of Before You Shake Hands, about avoiding costly business partnership mistakes.
Elle opens up about her 17-year legal battle, the red flags she ignored, and the hard-earned wisdom she now teaches entrepreneurs worldwide. Learn why values matter more than money, how to trust your instincts, and which questions are non-negotiable before entering any partnership.
If you’re a founder, investor, or business leader, this episode offers practical guidance that could save you years of conflict—and millions.
The Brand Called You