Animal Spirits Podcast

Talk Your Book: How Public’s Winning the Great Wealth Transfer

5 snips
Jul 5, 2025
Leif Abraham, Co-Founder and Co-CEO of Public, dives into the evolving landscape of fintech and investment platforms. He discusses how Public aims to attract a more mature audience, setting itself apart from competitors like Robinhood. The conversation highlights the imminent wealth transfer to younger generations and their changing attitudes towards traditional financial advice. They also explore the rise of DIY investing, the challenges in asset tokenization, and the importance of exceptional customer service to boost growth in a competitive market.
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INSIGHT

Public's Serious Investing Genesis

  • Public was founded to provide a serious investing platform focused on wealth building.
  • It sought to differentiate from apps centered on speculation and trading gimmicks.
INSIGHT

Profile of Public Investors

  • The average Public investor is a buy-and-hold builder adding monthly from their paycheck.
  • They mostly pick single stocks and avoid the churn seen in active trading platforms.
INSIGHT

Broader Tools Beyond Stocks

  • Investors want multi-asset support beyond stocks, especially incorporating crypto.
  • Apps must offer real-time market insights, not just execution functionalities.
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