How a 90-Second Launch Story Highlights Purpose and Establishes Focus

Product teams build impressive and detailed launched strategies. But, how do you get an entire organization to execute a coordinated effort that results in a successful launch?In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews interviews Pragmatic instructor Todd Middlebrook about the 90-second launch story.They discuss:

• The complicated process of a launch
• The value of having clarity on the end goal
• The components of a 90-second story

Additional Resources
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