The Evolution of User Research in the Last Decade

Over the past ten years, the practice of user research has evolved significantly, particularly in the shift from consultancy-based work to in-house research teams. This change brought a new focus on research leadership and structuring research within organizations, impacting how research is conducted. Additionally, the concept of 'People Who Do Research' (PWDR) is introduced to acknowledge a broader range of individuals engaging in research activities, beyond just titled researchers.