David Perell, host of the How I Write podcast, dives deep into the art of writing and marketing. He shares his structured approach, stressing the power of clarity and usefulness in content that resonates. The conversation uncovers how to effectively leverage pain points in persuasive marketing and the significance of crafting engaging hooks. Additionally, Perell highlights the importance of refining ideas through feedback and explores writing as a valuable asset for building authority and connection with readers.
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Alex's Personal Story Archive
Alex Hormozi maintains a huge Excel sheet with 600 personal stories to never forget important memories.
He writes to crystallize memories and lessons so the knowledge isn't lost or forgotten.
volunteer_activism ADVICE
Focus on Validity and Usefulness
When writing nonfiction, focus on validity and usefulness to create frameworks that stand the test of time.
A good framework must be true in all situations and practically useful, like Alex's value equation in his offers book.
volunteer_activism ADVICE
Test Titles and Covers Rigorously
Test book titles, cover images, and subtitles extensively using audience feedback before finalizing.
Small changes like swapping "advertising" for "leads" can significantly impact sales and engagement.
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What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not
C.P.A. Sharon L. Lechter
Robert Kiyosaki
The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money[1][3][5].
On Writing
A Memoir of the Craft
Stephen King
This book is both a memoir and a writing guide. It details Stephen King's life, from his childhood and early writing endeavors to his struggles with addiction and his near-fatal accident in 1999. The book is divided into sections that cover King's life ('C.V.'), the nature of writing ('What Writing Is'), writing mechanics ('Toolbox'), his advice on the craft ('On Writing'), and his recovery from the accident ('On Living: A Postscript'). King offers practical tips on writing, including the importance of vocabulary, grammar, and style, as well as the need for consistent writing routines and ruthless editing. He emphasizes that good writing comes from within, driven by curiosity, wonder, and emotional honesty rather than commercial motives.
In this reshare from How I Write with David Perell, Alex (@AlexHormozi) breaks down his writing process from outlining books to testing titles, and explains why obsessing over clarity, structure, and “usefulness” is what makes his content stick (and sell).
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
The Game with Alex Hormozi 
