Wealthy Way

Building your online brand | Caleb Ralston

22 snips
Nov 15, 2023
Guest
Caleb Ralston
Caleb Ralston, the man behind the camera, discusses the importance of speed and editing in online branding, as well as his experience working with influential entrepreneurs like Gary Vaynerchuk. They also touch on the advantages of unbiased editing, making the most of time, and growing a real estate investing business. Communication of high-level concepts and learning sources is emphasized.
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ANECDOTE

Caleb's Journey into Video

  • Caleb started making videos as a kid and learned early from Sean Cannell during high school. He later worked with major companies, including Gary Vaynerchuk and Alex and Leila Hormozi.
  • These experiences shaped his expertise in filming and content creation for entrepreneurs, especially on social platforms like Instagram and TikTok.
ANECDOTE

Filming & Editing with Gary V

  • Caleb traveled with Gary Vaynerchuk filming daily meetings and events, then edited content on the go, often during flights.
  • This rapid turnaround enabled quick content publishing and feedback, crucial for improving the next piece.
INSIGHT

Audience Signals Platform Value

  • Audience recognition across platforms signals which social media channels are hot and effective for personal branding.
  • For example, Gary V's presence on Instagram, LinkedIn, and TikTok reflected shifts in where his audience engaged most.
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