Social Media Marketing Talk Show
YouTube Updates: Ad Blockers, Channel Features, Tools, and More
Jun 10, 2023
Marley Jaxx, a social media marketing expert, joins the show to discuss the latest YouTube updates including ad blockers, channel features, ad revenue, customizable viewing experiences, stories, and live shopping features.
17:31
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Quick takeaways
- YouTube's introduction of non-skippable ads for connected TVs provides a potential opportunity for marketers, although it may not be well-received by viewers.
- YouTube's testing of an ad-blocking service feature creates a dilemma for viewers, forcing them to choose between enduring ads or paying for an ad-free experience, aiming to support creators and promote appreciation for free content.
Deep dives
New Non-Skippable Ads on YouTube
YouTube has introduced non-skippable ads for connected TVs, which means viewers will have to sit through the ads. This move has received some backlash as people may not want to endure unskippable ads. However, creators stand to benefit as they will receive ad revenue from these non-skippable ads. This change aligns with the trend of streaming services adding ad-supported versions, making the new ad format a potential opportunity for marketers.
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