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The Joe Pomp Show
How EA Sports Secured A $500 Million Launch For Its College Football Video Game
Aug 10, 2024
Discover how EA Sports revolutionized the launch of their college football video game, raking in an astounding $500 million within just four weeks. Learn about the strategic negotiation of over 12,000 NIL deals that added authenticity and excitement to the game. Delve into the marketing tactics that fueled fan engagement and created a massive buzz around the release.
07:45
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Quick takeaways
- EA Sports achieved remarkable success by generating over $500 million in sales within just four weeks of launching its college football video game.
- The innovative group licensing strategy for NIL deals streamlined the process, compensating over 12,000 players while ensuring cost-effectiveness for EA Sports.
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Remarkable Sales Performance
EA Sports' college football video game has seen astonishing sales, achieving over $500 million in revenue within just four weeks of its release. Initially, executives set a target of $100 million in annual sales, yet the game has already surpassed this figure significantly. This marks a resurgence for the franchise, as it is projected to be a top 10 video game in U.S. sales for the year, a notable improvement compared to its ranking in the early 2010s. With current sales trends, it has the potential to become EA’s best-selling college football game in history, showcasing a strong market demand.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode