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8min chapter
How EA Sports Secured A $500 Million Launch For Its College Football Video Game
The Joe Pomp Show
EA Sports' Remarkable $500 Million Launch of College Football Video Game
This chapter explores the remarkable sales performance of EA Sports' new college football video game, achieving over $500 million in four weeks. It examines the company's strategic handling of NIL deals and its marketing efforts that enhanced the game's authenticity and fan engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode