The Game with Alex Hormozi 9. Know The Levers | $100M Lost Chapters Audiobook
Nov 14, 2025
Delve into the essential levers of customer acquisition as the host breaks down CAC, LTGP, and payback periods. Learn how these elements play a pivotal role in scaling businesses. The discussion highlights the importance of understanding these concepts for achieving growth and maximizing profits. Plus, get insights into advanced strategies that can elevate your business game. It's a treasure trove of knowledge for anyone looking to enhance their entrepreneurial journey!
AI Snips
Chapters
Transcript
Episode notes
Chapters Came From Internal Money Models
- Alex wrote the chapters as part of an internal document that made it into $100,000 money models.
- He eventually removed them from the book but kept them for those who want deeper examples.
Money Math Is The Language Of Business
- Money math is the language of business and unlocks deeper understanding of growth.
- Mastering acquisition levers elevates your ability to scale profitably.
The Three Acquisition Levers
- Three core acquisition levers are CAC, lifetime gross profit (LTGP), and payback period (PPD).
- Calculating and improving these levers is how you accomplish customer finance acquisition.