How brands are using TikTok to create new products, including Chipotle menu items

Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.'

Guest: Tim Natividad

Host: Mike Shields

Sponsored by: Epsilon

Produced by: Fresh Take