I’ve spent a lot of time lately thinking about logistics. Supply chains might not strike you as a particularly interesting topic, but if you think about it, one of the first industries to be disrupted by our obsession with ordering everything and anything online, is the complex business of moving things around. To get a better handle on just what that kind of complexity entails, I met up with Rob van Egmond in Amsterdam, who runs a company called Quintiq. In Rob’s view, complexity is the natural state of 21st century companies. Trying to control it is futile. The key to mastery is reacting to it with agility.
