How I Failed: Trying to please the wrong people, with Founder Rob Fitzpatrick
Dec 15, 2022
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Rob Fitzpatrick, founder of a failed business, shares his journey of success and failure. He discusses challenges in raising funds, shifting focus, and relocating the company during the 2008 financial crash. He also reflects on personal struggles, lessons learned from failure, and the importance of aligning ideas with lifestyle and values.
Underestimating the stress and time-consuming nature of investor discussions can lead to difficulties in sales and cash flow management.
Relying too heavily on investors' guidance can steer a company away from charting its own course, emphasizing the value of optionality and staying true to the founder's vision.
Deep dives
Painful Road to Managing Finances
Managing a company's finances can be challenging. Filing accounts often becomes a painful process. In this podcast episode, the host introduces Intuit QuickBooks as a solution to simplify financial management for founders and businesses. QuickBooks helps with tasks like centralizing documents for self-assessment, efficient payroll processing, invoicing, and time tracking. It provides a comprehensive view of a company's financials, enabling better business decision-making. The platform is user-friendly, taking only 15 minutes to get started.
The Journey of Habit Industries
The podcast features Rob Fitzpatrick, who shares the story of his failed startup, Habit Industries. Despite early success, such as acceptance into Y Combinator and securing deals with major companies, the company folded in its fourth year. Facing challenges during the 2008 financial crisis, they struggled to find investors and had to pivot their business model. Over time, they drifted away from their core competency, leading to difficulties in sales and cash flow management.
Lessons from Failure and Investor Relationships
Rob highlights the importance of learning from failure and the impact of investor relationships on a company's trajectory. One key lesson is the danger of relying too heavily on investors' guidance, which led them away from charting their own course. He admits underestimating the stress and time-consuming nature of investor discussions, emphasizing the value of optionality and not surrendering control to investors. Rob encourages founders to explore alternative paths and stay true to their vision.
How do you know what to do when you’re just starting out?
In 2007, Rob Fitzpatrick and his two co-founders, were in their early twenties. They were programmers just out of academia and had an idea for a business. They were accepted to YCombinator in the same cohort as teams like Dropbox and Songkick. They got deals with big companies like Sony Music, MTV, and the BBC, were on national talk shows, got great press coverage and moved to London to be in the centre of their industry. But they died in their fourth year…
What went wrong? Listen to find out.
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