The Product Boss: Business Coaching for Product-Based Female Entrepreneurs 620. "My jewelry business does well in-person, but I need help increasing my online sales- help!" | Coaching Session
Sep 12, 2024
Discover how a jewelry entrepreneur navigates the challenge of boosting online sales. Explore the vital role of understanding your numbers and engaging with customers through email marketing. Dive into the contrasts between in-person sales and online strategies, including enhancing the shopping experience and adjusting inventory. Seasonal marketing tactics and cohesive branding are essential for connecting with audiences. Learn how high-quality photography and community engagement can drive sales while supporting a philanthropic mission.
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Business Born From A Mother's Cancer Journey
- Brian started The Freshwater Pearl Company inspired by his mother's 19-year cancer journey and donates a portion of online sales.
- He has donated over $40,000 so far and aims to reach $100,000 in donations.
Turn Email Engagement Into Purchases
- Email metrics show Brian has an engaged list but low conversion per send, so track purchases per email and optimize offers.
- Increase conversion by sending curated, seasonal offers rather than generic weekly blasts.
In-Person Shoppers Differ From Online Buyers
- In-person shoppers and online shoppers are different audiences with different behaviors and needs.
- You must curate and tell online customers what to buy because they can't touch or try products.