The Product Boss: Business Coaching for Product-Based Female Entrepreneurs cover image

620. "My jewelry business does well in-person, but I need help increasing my online sales- help!" | Coaching Session

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

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Sales Dynamics of Jewelry in Unique Settings

This chapter explores the contrasting sales dynamics of a jewelry business operating from a decommissioned school bus, focusing on the differences between in-person and online sales. It discusses the sensory experience of shopping for jewelry and presents strategies to enhance online engagement, including inventory adjustments and improved website navigation. The conversation emphasizes the importance of understanding customer preferences and streamlining the shopping experience to increase online conversions.

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