Nurturing Creativity and Marketing Mindsets for Authors with Guest Jen Graybeal

19 snips

Dec 12, 2024

Jennifer Graybeal, a Certified Creativity Coach with a decade of experience, empowers authors through collaborative feedback and problem-solving. She discusses the vibrant atmosphere of industry conferences, innovative marketing strategies tailored for niche audiences, and the critical distinction between strategy and tactics in marketing. Graybeal emphasizes nurturing creativity through self-care and community support, while also addressing how personal identity shapes an author’s work. Her insights inspire authors to embrace their unique voices and thrive in their creative journeys.

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ANECDOTE

NINC Conference Atmosphere and Impact

The NINC conference takes place right on the beach, creating a great mood for attendees.
It's a high-level professional gathering where authors explore diverse author business models.

INSIGHT

Expanding Marketing Channels for Authors

Authors can leverage new marketing possibilities like serialization, YouTube, and podcasts to engage readers.
Expanding your marketing channels allows readers to connect deeply with your stories and author persona.

INSIGHT

Romance Authors Lead Innovation

Romance authors innovate due to the genre's large, voracious, and diverse readership.
The romance genre spans many subgenres, attracting readers who also read outside romance.

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Nurturing Creativity and Marketing Mindsets for Authors

In this episode of the All Things Book Marketing Podcast, host Corinne Moulder, Vice President of Smith Publicity, discusses book marketing strategies and author coaching with expert Jennifer Graybeal, a Certified Creativity Coach. Jennifer shares insights from her 10 years of experience in coaching, workshops, and editing, having helped over a thousand authors.

The conversation covers:

the value of industry conferences such as NINC and AuthorNation,
exciting new trends in book marketing and social media to build visibility,
the importance of effective marketing strategies versus tactics, and
guidance on nurturing creativity, emphasizing self-care, community support, and understanding individual needs.

About our Guest: Jen Graybeal (she/her) is dedicated to empowering authors through encouraging feedback, collaborative problem solving and gently-applied tough love. In ten years of coaching, workshops, and editing projects, she has helped over a thousand authors create stories they are proud of and businesses that align with their individual vision of success. Jen is a Certified Creativity Coach with a degree in English, an ever-expanding TBR pile, and a furball assistant that is usually on her lap. Visit her website for client testimonials at www.jengraybeal.com or follow her on Instagram, Threads, Blue Sky, and TikTok: @JenTheEditor.

About Smith Publicity: Since 1997, Smith Publicity has been a global leader in creative publicity and public relations, helping authors and experts expand their influence and build authority beyond the pages of a book. Their clients include New York Times bestsellers, debut authors, CEOs, speakers, academics, and subject matter experts. Smith Publicity secures media appearances that boost visibility, build credibility, and fuel business and platform growth. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, Smith Publicity’s team continually innovates with clients and their teams to build strategies that amplify their ideas for lasting impact. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, the team speaks at events worldwide like Frankfurt and London Book Fairs, continually innovating to amplify their clients' voices and impact. Sign up for their newsletter.