All Things Book Marketing cover image

Nurturing Creativity and Marketing Mindsets for Authors with Guest Jen Graybeal

All Things Book Marketing

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Navigating Author Marketing Strategies

This chapter provides insights from the Author Nation conference, focusing on innovative marketing strategies for fiction authors, especially in the romance genre. It discusses the business mindset needed to adapt to changing trends and the importance of identifying niche audiences for effective outreach. The conversation emphasizes the distinction between marketing strategy and tactics, highlighting the necessity for authors to prepare thoroughly and to focus on their own journeys rather than comparing themselves to others.

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