The Path to Wholesale with Therese Oertenblad

In this episode, Dylan sits down with Therese, an expert in wholesale and founder of Small Business Collaborative. They discuss the journey of transitioning product businesses into wholesale, with Therese sharing her background in fashion and sales, and the challenges small brands face. 

Key insights are provided on readiness for wholesale, curating products for retailers, and effective ways to establish business relationships. Therese also gives real-life examples of how she helped clients succeed in wholesale and offers advice on expanding beyond local markets. 

In this episode, we discuss:

[01:25] Therese's Journey: From Fashion to Wholesale

[03:41] Identifying Readiness for Wholesale

[05:17] Strategies for Approaching Retailers

[09:03] Expanding Beyond Local Markets

[17:05] Success Stories and Client Experiences

Connect with Therese: 

Instagram: https://www.instagram.com/small_business_collaborative/ 

Website: https://www.smallbusinesscollaborative.co.uk/ 

About Therese Oertenblad: 

Therese Oertenblad, founder of Small Business Collaborative, helps product-based business owners get their amazing creations into retail stores—without the overwhelm. She teaches them how to price for profit, sell with confidence (without the icky sales tactics), and build a strategy that fits into their busy schedules so they can grow their wholesale sales with ease.

Before becoming a business mentor and consultant, she spent years selling mass-produced gifts. Now, she works with creative and purpose-driven brands like Studio Wald, Made by Shannon, Claude & Co, Etta Loves, and Hello Day Planner—many of which now grace the shelves of Liberty, Selfridges, Fortnum & Mason, Harrods, Fenwick, and hundreds of independent shops across the UK and beyond.

As an introvert, Therese had to figure out how to sell in a way that felt right—without forcing herself to be someone she wasn’t. She spent over a decade in sales leadership in the home and gift industry and now sits on the National Committee for The Giftware Association.

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👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!