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That's What I Call Marketing

S2 Ep 22; The Distinctiveness Episode

Sep 5, 2023
01:01:52

In defence of distinctiveness 

Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant & Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold. 

  • This episode is all about distinctiveness, 
  • What we mean when we say distinctive assets
  • The value of distinctive assets
  • How to measure that value
  • Why you need to care about it
  • Why a brand director needs to leave a legacy of distinctiveness 
  • Where to start with it all
  • Where differentiation fits into the whole picture 


Enjoy this episode with Cathal Gillen, 


To contact That’s What I Call Marketing 



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