What CS can learn from marketing | Irwin Hipsman

Episode 245: Irwin Hipsman returns and shares what he learned from a recent marketing conference.

⏱️ Timestamps:

00:00:00 - Intro

00:01:54 - Insights from the NYC alliance conference

00:02:20 - B2C’s surprising presence and takeaways

00:03:45 - Group reference calls: game-changing move

00:04:58 - The risks and rewards of open invites

00:06:07 - Bridging the marketing-silo disconnect

00:07:35 - Understanding customer vs product marketing

00:09:33 - The hidden power of database cleaning

00:11:52 - The scary truth behind dirty data

00:13:32 - Irwin’s comeback and final thoughts

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Irwin Hipsman:

Irwin's LinkedIn: https://www.linkedin.com/in/irwinhipsman/