
 Growth Masterminds: mobile growth podcast
 Growth Masterminds: mobile growth podcast Surprise: Apple Search Ads drives organic App Store optimization
 Mar 15, 2023 
 Learn how Apple Search Ads significantly increase organic growth in the App Store. Discusses the significance of ASA and ASO for marketers. Explores the impact of ASA on organic App Store optimization. Highlights the power of custom product pages for app marketers. Discusses the success story of Pixar and growth challenges in 2022. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5 
 Introduction 
 00:00 • 2min 
 The Importance of Apple Search Ads for Marketers 
 02:12 • 3min 
 The Impact of Apple Search Ads on Organic App Store Optimization 
 05:37 • 10min 
 The Power of Custom Product Pages for App Marketers 
 16:05 • 2min 
 The Success Story of Pixar and the Challenges of Growth in 2022 
 18:15 • 9min 
