Surprise: Apple Search Ads drives organic App Store optimization
Growth Masterminds: mobile growth podcast
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The Importance of Apple Search Ads for Marketers
This chapter discusses the significance of Apple Search Ads for marketers, highlighting the competition in app stores and the potential for consumer spending. It introduces SplitMetrics as an Apple Search Ads partner, emphasizing the need for expertise and intelligent data-driven technology to tap into the billion-dollar consumer spend.
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